Tuesday, February 12, 2013

NYT Style - Cynthia Rowley's very fun house

By Julie Earle-Levine
February 11, 2013
NYT: Women's Fashion
Full Screen
Attendees of Cynthia Rowley's Fall presentation in her new Upper East Side boutique staved off low blood sugar on the premises with a visit to the designer's latest venture: a candy store called CuRious, which opened yesterday on the second floor of the four-story town house

True to its name, CuRious will sell unusual wares. Cotton candy, whipped up by girls in tight black dresses with white lacy collars, comes in flavors like black licorice, watermelon mint, lavender and Champagne. There will be peanut butter and jelly bars and toffee crisps by a Brooklyn-based chocolatier, as well as cake servers and plates made entirely of candy. Pile them up with fruit, then break off the serving dish and eat that too — perhaps with an edible fork and knife.
Why candy? “It’s fun and makes us feel good,” Rowley says. “It’s the delight of a treat for yourself without it being like a $1,000 handbag.”
If a bag’s what you’re in the market for, there are plenty of those on the building’s first floor, which holds the designer’s women’s collection. Another level upstairs is devoted to a private viewing salon for Exhibition A, Rowley’s online art venture. And in the courtyard, through a wrought iron gate, is a garden created by the floral designer Raul Avila. “It’s totally Willy Wonka,” Rowley says. “Willy Wonka with a dark side.”