Tuesday, June 14, 2011

NYT Style: Local Colors


The New York Times Style Magazine: Men's Fashion
June 14, 2011

By Julie Earle-Levine

Montauk, N.Y., may be the last hold out against the looming tide of Hamptonization, but its stuck-in-time fisherman’s-village feeling is fading fast. Which might explain the appeal of a new collection of T-shirts by Local Knit, featuring the logos from Montauk institutions like Duryea’s Lobster Deck, the Montauket and Paulie’s Tackle. Montaukers are snapping them up, as are weekenders. (Curbed’s Lockhart Steele is a fan and ordered a Herb’s Market shirt in beach plum with the slogan “You Can’t Beat Herb’s Meat.”) Amagansett and East Hampton — two towns ripe for nostalgia — will get their own logo tees next.

Local Knit T-shirts are $24 at the Surf Bazaar Store at Surf Lodge, 183 South Edgemere Street, Montauk; go to thesurflodge.com.